SEO Becomes ABVC’s Best Friend
Al Barsha Veterinary Clinic (ABVC) has an online pet store that sells all kinds of pet supplies and services online. It is very well known in Dubai for its clinical services, and has one of the more established pet stores in the area.
After taking one of DM3 Institute’s Digital Marketing courses, one of the co-owners referred to our Digital agency to find out how we could help them generate more sales on their e-commerce website. They had already invested a lot of time and money into creating the website, but it wasn’t optimised for mobile nor did anyone take SEO into consideration.
Needless to say, they needed a cost-effective solution.
With our SEO services (along with some Content Marketing and Social Media Marketing tactics), we were able to generate the ABVC Pet Store’s sales threefold.
In our SEO Marketing plan, we started tracking a wide variety of keywords over a period of time. Based on those keywords, we were able to find out who was ranking for them and why.
Next, we worked on link building. Getting ABVC’s website URLs linked within their website is good for usability purposes, and linking outside of the website made their webpages’ SEO stronger.
Finally, we worked on meta data. This one of the most important parts of SEO, because it is used to directly communicate with search engines like Google what Page X is about.
After a very effective month of SEO research and implementation (tripling their sales), the content we incorporated into ABVC’s pages started to show. Figures continued to grow month by month, simply because people were able to find ABVC in Google’s search results.