Marketing, Social Media

7 Easy Steps to Win Clients Who Don’t Believe in Facebook Power [INFOGRAPHIC]

7 Easy Steps to Win Clients Who Don’t Believe in Facebook Power

I work for dm3 Agency, that’s one year and seven months so far. Since I joined, I find it really challenging to convince many clients to use Facebook as one of the main channels within their digital marketing efforts, because the social media hype bubble has almost burst especially for small businesses or they are simply not understanding its value.

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Marketing

5 Easy Steps to Audit Your Website SEO [+Tools]

5 Easy Steps to Audit Your Website SEO

This article is for: Everyone in business
Required Technical Background: NONE. Awesome! For all websites, a SEO audit is essential whether you are a business owner or a marketer. Unfortunately, it is not done properly by the majority of people I have met, because they believe that it is a hassle and it might involve a high degree of technical knowledge, which is not true. Now I will show you how to ensure that your website is correctly optimized for search engines in 5 easy steps: more…

Social Media

LinkedIn Made Simple

LinkedIn Basics
LinkedIn is quite unique and needs to be utilized differently from other social media networks. Exclusively targeting professionals, it offers many advantages to sales professionals and digital marketers. This platform will give you the chance to build a strong network, get to know new connections, research, and reach the decision makers.
 

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Marketing

Social Media for Your Search Engine Optimization Strategy

Social media for SEO Strategy

If your search engine rankings are going down and your rank based on keywords is fluctuating, that is probably because you haven’t noticed that Google has updated its search algorithm with up to 50 major changes, Google Panda 3.4.

In an effort from Google to combat “black hat” link building strategies and poor quality websites, Google Panda 3.4 was designed to penalise over-optimised sites. Some of the changes this implements are the following;

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Social Media

How Zeros Become Heroes on Twitter

Zero to Hero on Twitter

Many businesses suffer from zero reputation within social media communities, especially on Twitter. By this, I mean that they do not have active followers nor are they able to achieve popularity as a brand, individual or a business. 

However, it is important for the marketing team that is creating and implementing the social media plans; to make it clear to senior management that acquiring followers and loyal members takes time, effort, and most importantly patience.

The following are some guidelines that you can follow in order to transform your zeros to a hero reputation on Twitter.

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