Some experts prefer to use the word shareable. It is a more accurate term to describe a video that people like to spread and share than viral, which can be linked to negative associations.
Gangnam style transformed from a sarcastic, light-hearted song to an international trend. It became YouTube’s most watched video ever when it reached over a billion views. As everyone started sharing their own versions of the singer’s signature moves, marketers weren’t going to be left out.
Create a personal brand identity
It is important to remember that for certain services, the personal brand of the sales person is as important as the product or service when introducing yourself initially. You represent your company, therefore you can have an impact on your brand as much as your service offering.
I work for dm3 Agency, that’s one year and seven months so far. Since I joined, I find it really challenging to convince many clients to use Facebook as one of the main channels within their digital marketing efforts, because the social media hype bubble has almost burst especially for small businesses or they are simply not understanding its value.
With the growing importance of Google Analytics, this infograph, which helps categorize and display the tool’s powerful options, is a must-have for every marketer. People are interacting with your site in numerous ways. Want to sneak a peak just to learn how they do that? Jeffalytics’ Jeff Sauer created a “periodic table” that will answer all of your questions.
This article is for: Everyone in business
Required Technical Background: NONE. Awesome! For all websites, a SEO audit is essential whether you are a business owner or a marketer. Unfortunately, it is not done properly by the majority of people I have met, because they believe that it is a hassle and it might involve a high degree of technical knowledge, which is not true. Now I will show you how to ensure that your website is correctly optimized for search engines in 5 easy steps: more…
If your search engine rankings are going down and your rank based on keywords is fluctuating, that is probably because you haven’t noticed that Google has updated its search algorithm with up to 50 major changes, Google Panda 3.4.
In an effort from Google to combat “black hat” link building strategies and poor quality websites, Google Panda 3.4 was designed to penalise over-optimised sites. Some of the changes this implements are the following;
Many businesses suffer from zero reputation within social media communities, especially on Twitter. By this, I mean that they do not have active followers nor are they able to achieve popularity as a brand, individual or a business.
However, it is important for the marketing team that is creating and implementing the social media plans; to make it clear to senior management that acquiring followers and loyal members takes time, effort, and most importantly patience.
The following are some guidelines that you can follow in order to transform your zeros to a hero reputation on Twitter.