Social Media Marketing, Uncategorized

3 Easy Steps to Mitigate your Social Media Risk

3 Easy Steps to Mitigate your Social Media Risk

Social Media presents your business with numerous opportunities. But what you shouldn’t forget is that there are risks involved as well. Seize the opportunity Social Media offers while at the same time recognizing the risks and weaknesses.

What if your fans start saying negative things about you? What if some confidential information is accidentally leaked? What should you do and what are the appropriate measures to take in such cases?

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Digital Marketing

Emerging Mobile Marketing Attitudes in Saudi Arabia

Blackberry-Middle-East

Saudi Arabia is one of the largest markets in the Middle East, making it an important target for any regional marketers. The following infographic demonstrates a variety of mobile marketing attitudes of Saudi consumers. Analysing these behavioural patterns can give you an insight on how to improve your campaigns that are targeting Saudi.

Saudi marketing trends   Click here to download PDF format

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Digital Marketing

11 Red Flags to Consider When Dealing With a PPC Agency

alarm

The following are some red flags to keep you alert when dealing with a new PPC agency. It’s not necessarily easy to know if your relationships from an agency to a client stand point are working well, especially when you start with a new agency. There is a lot of curiosity about what kind of questions the agency should be asking you, and, likewise, what kind of questions you should be asking your new agency.

This is not to say that one side has to be right over the other. These questions should help keep every one on the same page. Necessary information should be provided back and forth as needed in order for both the client and the agency to work together towards the overall goal of that particular paid search account.

If any of these flags are coming up, it doesn’t necessarily mean that it’s time for you to choose a new PPC agency. It just means that you should be asking more questions potentially. At the end of the day, you should reflect on whether things are truly going as well as you think they are.

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Social Media Marketing

Statistics of MENA Social Media Users

Statistics of MENA Social Media Users

If you’re as tired of using international statistics to figure out Arab audience as I am, then you’ll appreciate this infographic.

Lack of statistics greatly affects marketers in the region. However, that shouldn’t be the case any more since the majority of the population has gone online and enjoys a strong presence in the digital world. Isn’t that how protesters toppled regimes during the Arab Spring?

Finally, demographics of Middle Easterners are being compiled and published thanks to a research done by Go Gulf.

Enjoy!

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